Sunday, January 6, 2008

What's in a Name?

OK, so we have a new blog here, and the first question you might ask is: why did you choose to call it "Photo Foundry"? Well, first off, I needed something slightly more interesting than, you know, "Paul's Photo Blog". I also wanted something that reflected the fact I was in Pittsburgh, and referenced the city's rich steel-making heritage.

But I think the name also speaks to the process of creating a photo. That it is work. That you need equal measures of creativity, technical expertise, and common sense. That it is often an iterative process, which may require several cycles before you get it right. You start with the raw material (or is it RAW material?) and shape it to match you vision.

One thing I hope to emphasize is out-of-the-box thinking. Creative solutions to problems that aren't the "normal" or "accepted" way of doing things. And to be honest, I may not have the best/easiest/cheapest solution, and if you have a better approach I would love to see a comment. Blogs are supposed to be about interactivity, so any suggestions or alternative ideas are appreciated.

So welcome, and thank you for taking the time to read this. Feel free to email me directly if you would rather not leave a comment.

Paul Richard Wossidlo

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